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Content

Create content quickly and in line with your brand

Updated this week

Create professional content in just a few steps that reliably reflects your communication standards and brand guidelines. With AI support, you can generate tailored LinkedIn posts, blog articles, or other content formats—ready for publication and optimally customized to your requirements. Effortlessly share your created content with your team to foster collaboration and effectively spread your message.

In nuwacom, you have two options for creating content:

  • In Chat (Canvas Mode): The AI Editor is integrated directly into the chat—this allows you to create, edit, and refine content such as blog articles, press releases, or campaign messages seamlessly in one view, tailored to your language style if desired. Here, you work particularly flexibly and interactively. Once you have created a final text, you can copy it, save it in nuwacom, or download it as a Word file (docx).

  • In the Content Module: With the Content Module, you can efficiently create structured content by choosing from various templates, such as blog articles or social media posts. You have the option to add knowledge and assign responsibilities and tags to your content.


How do I create content in the chat?

With Canvas Mode, you can create, edit, and refine content. Blog articles, press releases, and campaign messages—you can create everything in one chat, tailored to your language style if desired.

Click on the Use Case button "Create Content" and enter your prompt, such as:

  • "Create a blog article about the latest trends in the sustainable fashion industry and how they positively impact the environment."

  • "Draft a social media post announcing the launch of our new tech gadget and highlighting its unique features."

  • "Generate an advertisement for our upcoming music festival that emphasizes the main attractions and special experiences of the event.

In Canvas Mode, you can:

  • Develop ideas or rewrite existing texts on the left in the chat

  • Edit content directly inline on the right in the editor

  • Request further information or suggestions via chat

  • Copy the final text, download it as a .docx file, or save it directly in nuwacom

  • Share the final text with your workspace or specific individuals


How do I create content in the Content Module?

1. Open the Content Module

In the Content Module, you get a central overview of all created content. Use the search function to specifically look for certain content. Additionally, you can sort the content by title or creation date and filter by responsible persons or editing date.

2. Create new content

Click on "Create Content" to create new content. An overview will open where you can choose from various templates. These formats are thematically categorized, such as brainstorming, email, or external communications.

Available formats include, among others:

  • Internal newsletters

  • Press releases

  • Social media posts (e.g., X post, Facebook post, LinkedIn post)

3. Provide knowledge

After selecting the desired format, you have the option to provide the AI with additional context information. You can enter relevant information directly as text in the input field or add documents—either by uploading new files or selecting from your knowledge database.

💡 Note: The AI uses all provided context information to generate targeted and relevant content. It takes into account specific facts, structures, best practices, and other important details necessary for creating the content.

Optionally, you can choose a language style so that the generated content aligns with your brand identity. Also, set the desired language for the content.

Start the content generation with a click on "Create Content."

4. Optimize content in the editor

Once the content is created, you can review the text in the editor and further optimize it.

Highlight text lines and use the following functions:

  • Spelling and Grammar: Automatically correct errors in the text.

  • Tone: Adjust the tone of the text.

  • Simplify Text: Have complex passages rephrased for better understanding.

  • Translations: Translate the text into other languages.

  • Formatting: Use the formatting bar to make text bold, italic, underlined, strikethrough, or formatted as code, or to insert links.

Enter your instructions in the 'Ask Anything' input field to optimize the text according to your specific requirements. Examples:

  • "Make the text more engaging and lively."

  • "Shorten the text by 50% without losing the message."

  • "Add three relevant examples."

5. Automatically save and process content

Your changes are automatically saved, so no content is lost—even if you leave the page or interrupt your work. You can then conveniently copy the final text or download it as a .doc file.

Other practical functions:

  • Add Tags: Tag content for better organization.

  • Assign Responsible Persons: Directly assign responsibilities.

  • Automatic Translation: With a click on the plus symbol, the AI translates the created content into the desired language.

  • Share Content: Share with the entire workspace or specifically with certain individuals. Copy the link and share it with team members in your workspace.


Brainstorming and Research

The chat in the right sidebar offers you versatile options to efficiently collaborate with the AI and develop content purposefully. You can ask the AI specific questions, formulate individual instructions (prompts), or interact directly with an agent.

Typical use cases for the chat include:

  • Idea generation and creative brainstorming

  • Research and targeted information gathering

  • Answering specific user questions

This is how the chat helps you refine texts, gain new insights, or clarify complex issues—directly and in parallel with your work in the editor.

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