Prompt engineering refers to the ability to design prompts in such a way that they generate the desired output from AI models. A well-formulated instruction can significantly improve the quality and relevance of the generated content. In this article, we summarize the most effective prompt frameworks to achieve the best possible results in content creation.
nuwacom also supports you with an integrated function for automatic prompt generation. This allows you to get started quickly and concentrate on your core tasks. You can find more information on this in our article, which guides you step by step through the use of this function: 👉 Tasks
Prompt Frameworks
E.R.A (Expectation, Role, Action)
Expectation: Clearly define what you expect from the AI. For example: "Create a LinkedIn post highlighting the benefits of our new AI platform."
Role: Give the AI a specific role. For example: "Write from the perspective of an HR manager."
Action: Describe the specific action you want the AI to perform. For example: "Explain how these policies improve employee productivity and well-being."
👉 Example prompt:
"Create a LinkedIn post highlighting key policies and best practices for remote work. Write from the perspective of an HR manager and explain how these policies improve employee productivity and well-being."
T.A.G (Task, Action, Goal)
Task: Describe the task to be completed. For example: "Create a LinkedIn post."
Action: Specify what action you want the AI to perform. For example: "Explain how these policies improve employee productivity and well-being."
Goal: Define the goal of the post. For example: "The goal is to raise awareness of effective remote work strategies."
👉 Example prompt:
"Create a LinkedIn post highlighting key guidelines and best practices for remote work. Explain how these policies improve employee productivity and well-being. The goal is to raise awareness of effective remote work strategies."
C.A.R.E (Context, Action, Result, Example)
Context: Specify the context. For example: "Remote work has become the norm in many companies."
Action: Describe the action you want the AI to perform. For example: "Create a LinkedIn post."
Result: Define the desired outcome. For example: "The post should clearly communicate the key benefits and best practices of remote work and inspire readers to implement them in their day-to-day work."
Example: Provide a concrete example to give the AI a clear orientation. A good example shows the desired tonality, structure or depth of the output and helps to fulfill the requirements more precisely.
👉 Example prompt:
"Remote work has become the norm in many companies. Create a LinkedIn post on this topic. The post should clearly communicate the key benefits and best practices of remote work and inspire readers to implement them in their day-to-day work. Use the following LinkedIn post as a guide in terms of structure and tone."
R.I.S.E (Role, Input, Steps, Expectation)
Role: Define the role of the AI. For example: "Write from the perspective of an HR expert."
Input: Enter the necessary information. For example: "Use the information from our latest white paper."
Steps: Describe the steps you want the AI to take. For example: "Create a LinkedIn post that summarizes the most important findings."
Expectation: Define the expectation. For example: "The post should be informative and appealing."
👉 Example prompt:
"Write from the perspective of an HR expert. Use the information from our latest whitepaper on remote work. Create a LinkedIn post that summarizes the most important guidelines and best practices. The post should be informative and engaging."
T.R.A.C.E (Task, Request, Action, Context, Example)
Task: Describe the task. For example: "Create a LinkedIn post."
Request: Indicate the specific request. For example: "Highlight key policies and best practices for remote work."
Action: Describe the action. For example: "Explain how these policies improve employee productivity and well-being"
Context: Specify the context. For example: "Remote work has become the norm in many companies."
Example: A concrete example or illustration that facilitates understanding. It shows what the task could look like or how similar tasks have been solved in the past in order to minimize uncertainties.
👉 Example prompt:
"Create a LinkedIn post highlighting key policies and best practices for remote work. Explain how these policies improve employee productivity and well-being. Remote work has become the norm in many organizations. Use the following LinkedIn post as a guide in terms of structure and tone."
More tips for formulating prompts
Clarity and precision: Formulate your prompt as clearly and precisely as possible. Avoid vague or ambiguous terms. A clear and precise prompt helps the AI to understand exactly what result you expect.
Unclear: "Create a report."
Clear: "Create a monthly report on our brand's social media interactions."
Relevance of the data: Make sure that the data used in the prompt is relevant and specific to the desired result. Only relevant data leads to useful content.
Irrelevant: "Write an article about food."
Relevant: "Write an article about the latest trends in vegan nutrition."
User-friendliness: Design the prompt so that it is understandable and easy to use for all users. Avoid technical jargon and complicated formulations.
Complicated: "Explain the strategic implications of market segmentation."
Simple: "How do we segment our market to better reach our target group?"
Result orientation: Formulate the prompt in such a way that it is aimed at a concrete and usable result. Think about what you want to achieve with the answer.
Unclear: "Tell me about our products."
Results-oriented: "Which of our products achieved the highest sales figures in the last quarter?"
Sustainability: Think long-term and sustainable when using the knowledge database. Prompts should be designed in such a way that they are also useful in the future.
Short-term: "What are the current sales figures?"
Long-term: "How do I analyze the sales figures to identify long-term trends?"
Efficiency: Use AI to make your work measurably easier. A well-designed prompt saves time and delivers precise results.
Inefficient: "Give me information about our company history."
Efficient: "Create a timeline of the most important milestones in the history of our company."
After learning the basics of perfect prompt creation and how to use prompt frameworks, we invite you to use your newly acquired skills in nuwacom to create customized content that meets your specific needs.